McDonald's: Weekend Countdown
When summer arrives, so do those weeks that seem to drag on forever. Filled with long, slow days spent waiting for the weekend to arrive. To play off of this anticipation, we created a series of 20+ fun animations that counted down the days to the weekend. Each video featured a different weekend activity, and showed how McDonald’s products fit your weekend plans, no matter what they may be.
↘ DDB Canada
→ Design / Art Direction
↗ Animations by Wonderlust
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