- McDonald's Canada

Weekend Countdown

When summer arrives, so do those weeks that seem to drag on forever. Filled with long, slow days spent waiting for the weekend to arrive. To play off of this anticipation, we created a series of 20+ fun animations that counted down the days to the weekend. Each video featured a different weekend activity, and showed how McDonald’s products fit your weekend plans, no matter what they may be. These looping animated videos were shared on McDonald's social channels and were supported by posters, transit shelter ads and a microsite where you could see all the animations and share them with your friends and social networks.

AD: Gabriel Santiago / CW: Jon Mandell / Production: Wonderlust

- Videos (Don't forget to turn your sound on)

- Microsite


- OOH & Posters