The Play Here Project
The British Columbia Automobile Association (BCAA) managed to save and set aside 100k but didn’t want to randomly donate to a public space in the Province. Instead they wanted to launch an online competition to engage communities and instigate a health competition towards revamping spaces for kids to play across BC. For this project we created the whole campaign including name, wordmarks, art direction and the site.
CD: Neil Shapiro / AD&D: Gabriel Santiago / CW: Jon Mandell / Site: BCAAPlayhere.com
- Campaing Posters
- Website (Launch, Vote Phase and Winning)
- Logo Exploration