-BCAA

The Play Here Project

The British Columbia Automobile Association (BCAA) managed to save and set aside 100k but didn’t want to randomly donate to a public space in the Province. Instead they wanted to launch an online competition to engage communities and instigate a health competition towards revamping spaces for kids to play across BC. For this project we created the whole campaign including name, wordmarks, art direction and the site.

CD: Neil Shapiro / AD&D: Gabriel Santiago / CW: Jon Mandell / Site: BCAAPlayhere.com

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- Campaing Posters

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- Website (Launch, Vote Phase and Winning)

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- Logo Exploration

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