- McDonald’s Canada

Extend your Blend

McDonald’s wanted to introduce its new Summer Smoothies flavours as well show consumers that nothing goes better with it than a McMuffin for breakfast. To do it so we created a visually stunning campaign, leveraging the colourful and fresh fruits, showing how beautiful and mesmerizing the mixes are. Plus we developed and created a fun little website for people to interact and create their own kaleidoscopic combo of Smoothie + Muffin.

CD: Cameron Wilson / Ad: Gabriel Santiago / CW: Aisling Penco

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- Microsite
 

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- Posters & OOH
 

- Textures (Kaleidoscopes)